TECHNOLOGY SOLUTIONS FOR YOU

Website and Marketing Course

In the online world, your website is the shopfront of your business. The whole purpose behind a website is to help you to sell more of your products and services. But for all the money you spent to hire a web design company, all you get at the end of the day is a website that looks good but does nothing more for you and your business.

Is there nothing more you can do about it? Are you unhappy with the website that your web designer gave you? Or are you tired of paying someone else to maintain your website when you could be better off doing it yourself?

Because you’re here, all this will change.

Course Objective:

This program covers business website development expectations, knowledge and skills to build own website and how to overcome organisation’s specific challenges on the Internet. The course structure is well suited for individuals who are seeking to develop a cost effective website for own organisation or for those who need fundamental knowledge about internet, websites and marketing. The approach will help entrepreneurs to save costs on website maintenance, upgrade or showcase products and services and gain required knowledge on preparation to future Internet challenges.

For whom: 

  • This program has been designed for people who runs a small /medium size business
  • Any other individual who has an interest in developing own website or maintaining as own career.

What you’ll learn

  • Define website building fundamentals and basic languages used.
  • Describe Hosting , types of Domain names and why chose a type?
  • Demonstrate how to build own website on WordPress, maintenance and upgrade.
  • Understand and demonstrate on how to choose an appropriate Theme colours and importance. 
  • Identify and rephrase appropriate Social Media and communication basics.
  • Lists steps of customising a website, connecting to Social Media and use of Plugins.
  • Explain methods for handling Database, HTML, CSS and PHP etc.
  • Outline tactics for resolving SEO and Analytics capabilities on website.
  • Develop an action plan to improve existing website if applicable.

Requirements

  • It is advisable for you to have your own laptop ready so that you can directly apply the techniques learnt as you progress through the course.
  • The steps to register for domain and web hosting will be covered in the course. Therefore, please prepare to bear the cost of purchasing those if you would like to create a live website for yourself.

Duration

  • 20 Hours
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